what is backlink
A backlink, also known as an inbound or incoming link, is a hyperlink that directs from one web page to another. Essentially, it's a vote of confidence from one site to another, indicating that the linked content is valuable and relevant. Backlinks are crucial for search engine optimization (SEO) as they are one of the main factors search engines like Google use to determine the authority and credibility of a webpage. The more quality backlinks a webpage has from reputable sources, the higher it is likely to rank in search engine results pages (SERPs), potentially leading to increased visibility and traffic. However, it's important for backlinks to come from reputable and relevant sources to have a positive impact on SEO, as low-quality or spammy backlinks can actually harm a website's rankings.